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The so-called creativity toy, was in the toy increased the creativity factor, thus had the essential difference with the traditional toy, but the creativity toy also more and more received the young people to pursue holds, its market prospect favors by many people, therefore, opened a creativity toy store to become many pioneer`s choices. However opens a shop easily, wants to manage is actually not successfully an easy matter. Actually then the creativity toy store should how manage can have the good market effect?
1. site selection
¡¡¡¡Open creative toy store, location is critical. Creative toy store for customers typically 20-40 years old, higher cultural level, the thought of a more open, like contact with new things and young class, so creative toy store General select the flow is large, more than once in the upscale shopping malls and commercial step Street if there is a toy store in the city of comparison shopping is also a very good location.
¡¡¡¡Second, the unique shop name
¡¡¡¡Use different terms to the toy store in the name gives a taste and style in order to reflect the essence of the "creative" to attract the attention of consumers, while at the store name to highlight the consumer and taste. If the "play" and "Arts family" and "piquant" and "cool zone" vary, and so on, and normal toy store, also with rich features and creative toys young consumers life pursuit, impressive.
Third, the commodity classification display at a glance
¡¡¡¡Confusion of merchandise display makes the confusing, easily lead to awful, you cannot quickly find want to buy. Keep a reasonable classification of toys and merchandise at a glance, enabling customers to buy more easily is to upgrade the creative toy store image and performance. Creative toy store types can be divided into humorous groceries, character toys, toys, fashion lovers of toys, art supplies, the concept of small toys category. To every window and drop a class, the classification marking affixed to make customers feel that the store not only variety, but also its rich taste.
¡¡¡¡Fourth, membership management, develop a fixed customer groups
¡¡¡¡Creative toy shop in order to develop a fixed customer groups, to make a VIP membership card, the cardholder at the toy store shopping can enjoy an additional discount, attract more customers to purchase, and gradually develop a fixed consumption groups. Without membership card processing conditio
Sixth, splits out fame
with the classical advertisement language many brands to have a classical advertisement, for example MacDonald is ¡°I likes ......¡±; Some foreign ice Qi drenches the brand is ¡°loves me, led me to eat ......¡± may say, the advertisement language was a brand soul, its intrinsic value often manifested through an advertisement language. The classical advertisement easy to arouse populace`s emotion sympathy, causes the person shop to have the profound impression regarding this. The creativity toy store`s advertisement language should better be able the essential factor to be related with ¡°the creativity¡±. For example ¡°the fashionable toy, the creativity infinite¡± and so on quite suitable creativity toy, the creativity toy shop owner to be possible to perform to quote.
the seven, creativity toy stores want the multi-channel sales to promote
the creativity toy store to be possible under the net surfer to sell together. Alibaba washes the valuabl |
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